Prepare your home before putting it on the market, you will sell faster and for more money. Revalue your property instead of lowering the price. If you improve the perception of the prospective buyer, he will be willing to pay more for your property.
The photos in the advertising media will attract a greater number of potential buyers. Depersonalize your home and help the buyer see himself living in it. Make your home more attractive and up-to-date with a minimum investment that does not imply anything like a reform at all.